How to write a blog? Use these 5 post tips
How to write an engaging blog? Let’s remember that a blog is an effective way to attract the attention of your target audience in the long term, to make your expertise, product or brand more visible. Whether we are doing it for content marketing purposes or to increase natural traffic to a website, blog posts should have a defined, definite and consistent structure.
According to Neil Patel, an online marketing icon, companies that publish content regularly have over 400% of their pages indexed. Blogs that contain 50 or more unique posts start doing best.
61% of customers have made a purchase based on a blog post they read. 60% of content readers develop a positive relationship with the businesses they regularly post about. 70% of potential buyers prefer to receive information about a company and goods in the form of a newsletter, and they prefer a blog significantly more as a form of digital advertising.
What is a blog
A blog is a website on which topical articles are published. The most accessible platform for a blog is WordPress, which can be integrated as a standalone installation on a domain or assigned to an existing, corporate website.
Another popular tool for blogging is, of course Medium.com J The benefit of this platform is that more readers will naturally access the content and the work of actually distributing the publication is eliminated.
How to write a blog
It is important to know who you are writing the blog for.
What does that mean? We need to know our target audience. If we are preparing a corporate blog, the target group should correspond to the business we are conducting. We should also keep in mind the situation in which the reader accesses the blog, from where he/she accesses it and at what time he/she is active.
If we know that a substantial sample of readers view content while having their morning coffee, our articles should be shorter and with relevant content. Or are we writing blogs for the purpose of entertainment? In that case, we can afford more extensive and philosophical content.
Let’s know the goals of writing a blog
Are we starting a blog for the sake of increasing brand awareness, do we want to establish a closer relationship with the reader, or increase sales of a new product? Each of the defined approaches calls for a particular blog management approach.
Example
When creating a blog for the purpose of building relationships, opinion articles, even the more controversial ones, or behind-the-scenes information about one’s own business, are an excellent way to get closer to the audience. For sales promotion growth, reviews and tutorials with a thorough link to product goals are the ideal form.
Five post formats for how to write a blog
1. “How to?” style tutorials.
This type of blog content is highly valuable in situations where the article provides significant informational value and comprehensive, practical guidance on how to handle a particular situation or task.
The post is meant to be reliable. We need it to present up-to-date and verified information that regularly publishes content, step-by-step.
2. A description along the lines of “What is ….?”
A type of post that explains a topic, phenomenon, or specific thing. Think about who the article is intended for and adjust the level of formality, complexity and detail of the writing according to the group of readers.
We use a different sentence structure for creating content whose readership is a narrow group of professionals and we take a different approach when speaking to the general public.
3. Numerical meaning in the style of “top 10…” on the blog must not be absent
Numerical lists are popular with readers because of their clear structure. They are easy to navigate. They often serve as inspirational reading, from where the recipient of the information can easily bounce further.
4. Blog News or Infographics
Articles created on the topic of current events can be embellished in an original way. Here we cannot afford to present outdated or irrelevant information. A good way to support the presentation of news is to use the tool of infographics. We can clearly present data, graphs, ratios or a timeline in an illustrative way. Such an article often becomes viral content and has high visitor values who share it using social networks.
5. Writing in the form of a conversation
A format that never gets old. An interview is an amazing way to present ideas in an engaging way, structure content clearly, and motivate the reader to think more deeply about a particular topic.
The interview is often seized upon by marketers as an excellent opportunity to spark debate and reader response.
Thanks for reading! If you like the article make sure to clap and follow me here on Medium to stay updated with my new articles.
No comments:
Post a Comment